About us

Europe’s leader in serious wealth management and capital preservation in exclusive watches

UrHandleren Invest

UrHandleren and UrHandleren Invest are currently owned by the founder, Daniel Niels Nielsen, in partnership with the founder of Formuepleje, Claus Hommelhoff.

Daniel is responsible for the clients of UrHandleren Invest in Denmark. In addition to having worked with luxury watches for a decade, he is behind the investment concepts that have borne fruit for investment clients over the past six years. We consider ourselves at the forefront of Europe and among the only ones who have already worked professionally with luxury watch investments for several years.

Read more about the investment opportunities here.


Daniel is not only responsible for UrHandleren Invest, but is also the CEO of UrHandleren ApS, which operates both the retail and investment legs. In his time, Daniel has built UrHandleren.dk from the ground up and today delivers up to a thousand luxury watches a year in Denmark.

Daniel is also a director of the German subsidiary, Luxus Uhrenhandel GmbH. UrHandleren has a team of experts in both watches, sourcing, marketing, watchmaking, and customer service at the absolute highest level. The administration is located at the office in Aarhus and the sales department is partly located at the office at Charlottenlund Slot in Copenhagen and our office in Aarhus C.


Daniel Nielsen has entered a partnership with the founder of Formuepleje, Claus Hommelhoff. Claus comes with a strong background in the Danish investment industry. As co-founder of Formuepleje back in the 80s, we see Claus as the ideal strategic and financial partner in both our retail business with end customers, UrHandleren.dk, and especially at UrHandleren Invest, where asset management and capital preservation are paramount. We came across Claus by chance.

Read about this coincidence and much more right here: Claus comes on board. 

Both our retail and investment business are represented at Charlottenlund Castle and the administration office in Aarhus.

As an investment client of UrHandleren, you are regularly invited to events at the castle and other inspiring locations in Denmark. You are always welcome for a chat by appointment at one of the two offices. As you know, we are also present in Hamburg, where you also have the opportunity to meet us and our German set-up.

It should be mentioned that we never store watches at our office addresses and the stock is exclusively stored in safe deposit boxes.

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