AN ANNIVERSARY MEANS A NEW WATCH
Most watch enthusiasts are familiar with the Rolex Day-Date, of course. This is not only based on the fact that the model is one of Rolex’s most prestigious and iconic watches, or because it has been around for several decades, but the Day-Date has also been worn by many important CEOs, presidents, and great leaders, and is, therefore, a well-known model in the world of watches. Never has a watch been so significantly represented among the elite.
After six decades, the Rolex Day-Date is still a recognized and attractive watch. The watch has become synonymous with success and leadership. So, it was only natural that Rolex launched another Day-Date to mark the Day-Date’s 60th anniversary in 2016. Here, Rolex presented, among others, the Day-Date ref. 228235 in rose gold at Basel. There is no doubt that Rolex is a world-class manufacturer, and this was particularly evident during the launch of the new Day-Date watches. On the same day as the presentation of the anniversary watches, the beautiful watches were also available in stores, something not many brands manage to do as smoothly.
THE CLASSIC PRESIDENTIAL WATCH
Since the first Rolex Day-Date launch, several US presidents have worn the iconic watch over the years, which is why the watch has been nicknamed the Presidential Watch.
The 18-carat rose gold watch along with the olive-green dial contribute to the extraordinary presidential look that the watch must be said to have. Green is an important color for the Rolex brand identity and is often seen in connection with major anniversaries. The rose gold and olive-green color combination create an interesting contrast. And if you wear this elegant piece of wearable art on your arm, everyone will notice it when you enter a room.
FROM YELLOW GOLD TO ROSE GOLD
There is no doubt that yellow gold is the most used material when it comes to classic presidential watches. But there is a shift underway, and the color Everose gold, Rolex’s own rose gold, is now getting more attention. The yellow gold color is, of course, still a classic and highly sought after, most would say the color is the king of the various gold tones. It has a beautiful luster that white and rose gold cannot compete with. But in the last decade, rose gold watches have been flying off the shelves at a rapid rate. Rose gold, on the other hand, has a more understated and quieter look, but at the same time exudes extravagance that most watch enthusiasts love.
Ref. 228235 is available in rose gold or white gold, with the strap and hour markers, respectively, available in 18-carat rose gold.